| How can I grow my business profitability? To achieve | | | | process it prompts the sales staff to ask if the |
| this result you need to either reduce costs or increase | | | | customer would also like to purchase a related |
| sales. Ultimately you will do both. What many retail | | | | product. We have all heard countless times the prompt |
| stores do not realise is that having the right point of | | | | "Would you like fries with that?". All retailers need a |
| sale system (POS System) you can achieve both. | | | | pos system that makes this cross sell simple and |
| A good POS System simplifies and automates tasks. | | | | efficient to implement. The power of cross selling and |
| For example business owners spend countless hours | | | | up selling can easily add 10 to 20% to your sales |
| working out what stock they need to purchase, where | | | | figures without needing to spend a cent on advertising, |
| a good point of sale system that has re-order levels | | | | as the customer is already in the store. |
| and quantities can enable staff to complete this task in | | | | Targeted marketing is an approach to target your |
| seconds. | | | | customer and helps you analyze your database and |
| Managing the sale order process including stock | | | | develop the approach and materials to reach your |
| requirements and dispatch processes is again all made | | | | customers. Integrated marketing is having the tools to |
| efficient in a good POS system. All these and more | | | | maximise the results from your marketing efforts. Not |
| drive down the cost of operating a business increasing | | | | all point of sale systems includes these tools but ideally |
| profits. | | | | a good pos system would have integration with a |
| From the other angle a good point of sale system | | | | online shopping cart and ecommerce systems, mass |
| enables better customer service through supporting | | | | email sending tools, customer loyalty campaigns, gift |
| accounts, customer information on purchase history | | | | card, laybys and selling prompts with the option of a |
| and areas of interest. This enables the sales staff to | | | | touch screen to simply the sales process. |
| use this information to better assist the customer and | | | | Questions to ponder |
| to also cross sell and upsell. This all helps to boost | | | | How good is your current point of sale system? |
| sales and increase profitability. | | | | How do you grade it against some of the above |
| Another area that a point of sale system does is | | | | criteria? |
| show related product items so that during the sales | | | | Is it time for a change? |