| If you are a small business owner planning to set up a | | | | enterprise goes belly-up? Perhaps the only way to |
| merchant account, you will be using Point-of-sale | | | | answer this is to point out that your business will no |
| (POS) terminals-that is, debit card (Interac) and credit | | | | doubt have many assets it will have to dispose of if it |
| card machines. There are several things you should | | | | fails, and that risk is a fundamental unchanging fact of |
| know about POS terminals that can help minimize your | | | | entrepreneurship. Any smart business owner plans |
| costs of doing business and can maximize the | | | | realistically for the future, but maintaining an optimistic, |
| efficiency of your day-to-day business operations. | | | | can-do attitude is also essential for success. People |
| First, is it more in your interests to rent a | | | | intuitively sense the value of owning assets: would you |
| terminal-usually from a bank-or to buy one outright? | | | | choose not to buy a house if you could simply |
| The financial benefits of ownership are considerable. | | | | because you feared the fluctuations of the housing |
| Aside from providing your business with a tangible | | | | market over time? |
| asset, ownership will save you a lot of money in the | | | | Another important thing to consider: owning your POS |
| long run. If you can afford the up-front cash, a POS | | | | terminal gives you far more flexibility in choosing-and |
| terminal may set you back somewhere in the area of | | | | changing, if need be-your merchant account provider. If |
| $1000. Renting from a bank, which typically charges | | | | you are renting from a bank, you are also stuck with |
| between $30-$50 a month, will end up costing you | | | | them as your provider, and if you are dissatisfied with |
| possibly double that amount within four or five years. A | | | | increasing rates or poor service you will have to return |
| compromise would be to lease-to-own from a private | | | | your POS terminal and overhaul your system. Most |
| company, which would still cost more money than | | | | companies that supply POS terminals will allow you to |
| buying the machine outright. | | | | choose your provider, and switching providers is a |
| It is worthwhile to ask whether it is worth investing in a | | | | relatively simple process in this case. |
| POS terminal, given the rapid pace of technological | | | | Renting a POS terminal does give you the peace of |
| change one would expect from this type of machinery. | | | | mind of knowing it will be replaced at no cost to you if |
| However, change in payment processing technology | | | | it needs replacing. However, companies that provide |
| and methods has been-and will likely continue to | | | | POS terminals for sale will typically provide some kind |
| be-hampered by regulations in place to protect | | | | of warranty. Be sure to ask what kind of warranty it is |
| consumers from credit card fraud. It is reasonably safe | | | | and what it costs you, if anything. A lifetime all-inclusive |
| to say that debit and credit card processing | | | | warranty may be built into the purchase price of the |
| technology will move at a slow enough | | | | machine. Also remember to ask if the machine is |
| pace-compared to, say, personal computers or | | | | compatible with Smart-card technology, which will be |
| high-definition televisions-to merit the investment in a | | | | implemented in the next few years. |
| POS terminal. Such an investment will be usable for | | | | The last thing to consider is the type of machine. Do |
| many years, maybe decades. | | | | you want a simple dial-up system (which operates |
| Many people starting out a small business are nervous | | | | through a regular phone line) or one with a high-speed |
| thinking about such long-term considerations. Will my | | | | Internet connection? The answer to this depends on |
| little shop even be around in four or five years' time? | | | | the volume of customers you expect, and the speed |
| you may be asking yourself. Do I want to be stuck | | | | with which you will need to process their transactions. |
| with another expensive asset to unload if my | | | | |