| No-one can deny that starting your own business is | | | | direct correlation between how quickly a product is |
| exciting, but we also know that a large percentage of | | | | seen and how likely to it to be bought. The most |
| small businesses fail within their first year. In some | | | | contributory factor to making something eye catching |
| countries the failure rate is as high as 90 per cent, but | | | | is colour. Colour counts. |
| this is of no surprise to those familiar with the small | | | | You may pick a beautifully designed display, but if it is |
| business industry. | | | | not coloured boldly, it is unlikely to catch a customers |
| When starting a business such as opening a shop, | | | | eye. Make sure your display is coloured in a way that |
| there are a lot of things that need to be considered, | | | | makes it stand out. If you are able to catch the |
| the main one being how you will make your business | | | | customer's eye as soon as they walk through the |
| stand out from the rest. | | | | door, you are already half way to your sale. |
| The retail industry is extremely competitive and one | | | | Where you place your display is also an important |
| aspect often overlooked is the importance of good | | | | factor, where possible, put your display as close to |
| visual presentation in stores. Retail display equipment | | | | eye level as possible. It may seem obvious, but make |
| comes in all shapes and sizes, but point of sale | | | | sure you place your POS display in the most crowded |
| displays are a great way of grabbing a customer's | | | | area of your store. Floor displays are the most |
| attention. | | | | common type used, as they can be placed on the |
| If you ensure your display is eye catching you are | | | | main shop floor and around the till. |
| more likely to sell. Research has shown there is a | | | | |