| over 25 years of consulting and helping business | | | | or through an accounting service. In addition, most |
| owners like yourself analyze their business and decide | | | | businesses have an electronic payroll service or |
| to invest in a point of sale system I have found that | | | | software that creates payroll. Point of sale systems |
| many reasons drove their decision. I have seen their | | | | capture critical data for you and then export this data |
| problems, listened to their complaints and caught quite | | | | in formats that automatically put this information into |
| a few employees taken extra benefits directly from | | | | accounting and payroll packages, eliminating hours of |
| the cash register. To simplify things just a little, let's look | | | | tedious manual input that often leads to mistakes and |
| at the top 10 reasons you need a point of sale system. | | | | human error. If you have an electronic accounting or |
| 10. You have employees. | | | | payroll service/software or even if you want to track |
| If you have employees you are open to theft, | | | | your sales in Excel, you need a point of sale system. |
| sweet-hearting and careless mistakes. You need a | | | | 3. Integrated Credit Cards. |
| point of sale system to manage your employees, | | | | If you are not currently taking credit cards as a form |
| enforce your policies and insure that your money gets | | | | of payment you need to start today. Never mind the |
| to you. | | | | fees. The loss of business that you are suffering in |
| 9. Pricing and Math Errors. | | | | today’s plastic minded economy will more than |
| It is still amazing how many restaurants still use a | | | | compensate for the fees charged. If you are currently |
| calculator and hand written tickets. According to | | | | taking credit cards through a stand-alone terminal you |
| studies done by various institutions you are open to | | | | could be being charged exorbitant fees for the terminal |
| math and pricing mistakes totaling in excess of 1% of | | | | when you could be processing through your point of |
| your annual volume. In a restaurant doing as little as | | | | sale system. In some cases, the elimination of the |
| $1,300 per day that would add up to $4,700 per year. | | | | terminal rental will pay for the credit card interface in |
| (Less than the price of our 2-terminal Sweet Deal | | | | less than a year. With integrated credit card |
| Package) To eliminate pricing and math errors you | | | | processing you are assured that the amount of the |
| need a point of sale system. | | | | sale will match the amount charged on the credit card, |
| 8. Time In Attendance. | | | | eliminating the need to go back and match individual |
| Employee payroll is one of the most overlooked and | | | | sales when the credit card batch does not match |
| most easily managed portions of your profit and loss | | | | credit card sales. When high-speed Internet |
| statement. If you have 12 employees and each of | | | | connections are used to process credit cards we |
| them clocks in 5 minutes early a day, that equates to 1 | | | | receive approvals in less than 2 seconds. No longer is |
| hour per day of extra payroll. Even with minimum | | | | slower speed of service an excuse not to take credit |
| wage plus benefits this could add up to $6 - $8 per | | | | cards. If you want to quickly, accurately and smoothly |
| day or over $2,900 per year. This figure | | | | process credit cards you need a point of sale system. |
| doesn’t take into account the total man-hours it | | | | 2. Competitive Marketing.a. Frequent Diner Modules. |
| takes to compute time cards and then report on the | | | | Who are your customers? What do they buy? How |
| hours worked for each employee. This is time that you | | | | often do they visit? Of your frequent visitors, who |
| could be spending elsewhere. If you have a few as 5 | | | | hasn’t been in to see you during the past |
| employees you need a point of sale system. | | | | month? Of your frequent visitors, who has a special |
| 7. Reducing Theft. | | | | day coming up this month? These are questions that |
| This is the original reason for the invention of the cash | | | | you should have the answer to. All the major chains |
| register back in the late 1800’s. Even when | | | | and all of your competitors are after the people who |
| most of the businesses were family owned and run | | | | come to your restaurant. They want to take them for |
| there was a need for a cash register to reduce theft. | | | | themselves. How are you going to compete with the |
| In today’s world of hiring employees to help | | | | billions of dollars being spent to draw your customer |
| staff and manage your store there is even greater | | | | away? By marketing your operation and your menu. |
| need for this type of control. For years we have | | | | Your point of sale system should be able to manage |
| known about the tendencies of people with regard to | | | | your customer base, keep up with their buying habits, |
| theft. 10% of the people wouldn’t steal if giving | | | | how often they visit, when was their last visit and what |
| the opportunity. 10 % of the people are going to steal | | | | special occasions they have coming up. Your point of |
| no matter what safeguards are in place. 80% of the | | | | sale system then should be able to sort these into |
| people will steal if given the opportunity. Point of sale | | | | groups that should be sent mailers, coupons, invitations |
| systems are put in place to guard against the 80% | | | | to special events or simply told that they are |
| and make it more difficult for them to steal from you. | | | | appreciated and asked to visit you again. If you have |
| 6. Speed of Service. | | | | competition you need a point of sale system.b. Gift |
| There is only 1 thing we can think of that will drive | | | | cards have become the norm for so many businesses |
| customers away faster than bad food and that is | | | | today. An entire industry has been formed around the |
| slow service. When a customer places their order their | | | | old concept of giving a paper gift certificate. Today, |
| own internal clock is running in overdrive. No matter | | | | you will find gift cards at most major checkout lines. A |
| how long they took to look over the menu and to | | | | point of sale system should be able to sell, redeem and |
| place their order, once they have given your server or | | | | control balances for your own gift card program. No |
| cashier their order their hunger clock is speeding along | | | | longer do you need a book of certificates that are |
| faster than a fan on high! You need a fast, reliable | | | | kept in the safe. Today, all you need is a stack of |
| way to get orders into your system. This should mean | | | | blank plastic cards with your colorful logo on them. |
| a terminal that is fast, easy to understand and quick to | | | | These cards carry no balance and have no cash |
| respond to the touch of the server, cashier or bar | | | | value until sold and a balance placed on account. As |
| tender. The system should also distribute the order | | | | an owner you should keep a few of these cards with |
| properly to the kitchen prep station or bar. Your point | | | | you. Each of these cards might have a small balance |
| of sale system should also measure your speed of | | | | on them for you to hand out to pull customers to your |
| service and report on how you are doing. Reducing | | | | restaurant or to give in case of a poor experience to |
| the time it takes to get your customer’s their | | | | help bring someone back. Think of these cards as |
| food is critical and can even make up for less quality. | | | | your personal marketing tool. When the customer |
| For proof I give you some of the major fast food | | | | looks in their purse or wallet and sees your logo they |
| chains. Is their popularity based upon the best tasting, | | | | will be reminded to come visit you. If you use gift |
| best dressed and best served burger or speed of | | | | certificates or gift cards you need a point of sale |
| service? If you want to speed up your customer | | | | system. |
| service you need a point of sale system. | | | | 1. You Don’t Need Any More |
| 5. Enhanced Reporting. | | | | ‘Partners’. |
| What is the use of having a computer and not taking | | | | Sure you need gift cards. Yes you need to better |
| advantage of the power? If all you need is to have a | | | | understand your customer’s buying habits. You |
| total amount of cash in the drawer that sometimes | | | | absolutely need to have credit cards integrated with |
| matches to the amount of sales shown you probably | | | | your point of sale system. You need enhanced |
| don’t need a point of sale system. However, if | | | | reporting and export of these reports to electronic |
| you want more detail and information to help manage | | | | accounting and payroll services. You need to eliminate |
| your operation and make it more profitable then you | | | | errors, reduce mistakes and keep track of your payroll. |
| need a point of sale system. It used to be that having | | | | But more than any of these you don’t need |
| a good product was enough to get you by. Now it | | | | any more partners. Especially the ones that take their |
| takes a lot more information in order to compete with | | | | portion of the profits before you get yours. We are |
| all the other restaurants in your market that are all | | | | talking about the servers, waitresses, bartenders and |
| looking for the same customer you have seated in | | | | cashiers who:a. Undercharge customers in order to |
| your restaurant. You need to understand the buying | | | | enhance their own tips. Show a $5 tab and a $50 tip. |
| habits of your customers. What are they ordering? | | | | (Yes, I have seen this!)b. Deliberately void or delete an |
| When are they ordering it? What is your most | | | | item after it has been paid for.c. Stuff coupons into the |
| profitable item? How many of it did you sell? What | | | | cash drawer in exchange for cash.d. Don’t |
| items on your menu are not selling? If you cannot | | | | charge customers for soft beverages to enhance their |
| answer all of these questions with total confidence in | | | | tips.e. Ring up a lower priced item (well brand) and |
| your answers then you need a point of sale system. If | | | | serve a higher priced item (premium brand)f. Give |
| you hesitate to correctly answer (without guessing) | | | | discounts to their friends.g. In a buffet line, ring up a |
| any of these questions you need a point of sale | | | | buffet and a tea. Reprint this ticket 10 times and sell |
| system. | | | | and collect for themselves these reprinted receipts |
| 4. Exporting of Data to Other Systems. | | | | instead of ringing up new customers. |
| Even most small businesses today have some form | | | | If you want to stay in business, you need a point of |
| of electronic accounting in place either in their operation | | | | sale system. |