| Restaurant menu boards have evolved from its original | | | | restaurant wants to attract, without leaving out |
| purpose. While many dictionaries agree that a menu | | | | traditional favorites and creative selections. Whether |
| board is a “bill of fare” or “a list of food items | | | | you choose to fabricate your own menu board or |
| a restaurant prepares and serves”, the purpose of | | | | contract the services of a professional menu provider, |
| the menu board now has a broader, more | | | | the restaurant’s profit, cost, and sales goals must |
| comprehensive role. David V. Pavesic, Ph.D, of | | | | be reflected in your menu design. |
| insightfully states the five goals of an effective menu | | | | No one can design a menu board to accomplish these |
| boards, within the scope of today’s standards. A | | | | goals successfully unless they understand the process. |
| well designed menu board should:be an effective | | | | This means consulting and utilizing the professional |
| communication, marketing and cost control | | | | services of graphic designers, printers, copywriters, and |
| tool;emphasize what the customer wants and what | | | | menu consultants on type fonts, colors, ink types, |
| the restaurant prepares and serves best;obtain the | | | | paper thickness and texture, graphics, photography, |
| necessary check average needed to realize sales | | | | and any remaining visual techniques you want to apply |
| goals and bottom line return;utilize staff and equipment | | | | to your menu board design. |
| in an efficient manner; andlead to more accurate | | | | When it comes to restaurant menus, menu boards, |
| forecasting of the menu sales mix. | | | | and back-lit signage systems, Order-Matic can provide |
| Clearly, from these five goals, a menu board contains | | | | your restaurant with the most comprehensive signage |
| more than just items on a list. They demonstrate the | | | | solution available. For indoor or outdoor signage options, |
| importance of the research and logistics that are | | | | they have the answer when it comes to a streamlined |
| needed before a menu board can be produced and | | | | look to showcase your products. For small shops who |
| installed. Too much depends on a menu board to not | | | | need a hand-held solution, their graphics division, |
| give it the attention and budget needed to ensure a | | | | Order-Graphic, is a one-stop shop for all of your |
| spectacular final product. But too much also depends | | | | printing needs. From design, photography, to production, |
| on the menu board to not make it a team effort. | | | | Order-Graphic has the experience and dedication to |
| Everyone from the owner, management, head chef to | | | | bring your projects to life with eye-catching results. |
| potential customer focus groups should be involved in | | | | Order-Matic is your customized "One-Stop Shop" for |
| the decision-making process. | | | | all of your restaurant and business needs. From Point |
| Much of the restaurant’s success will depend on | | | | of Sale equipment, communication needs, backlit |
| the design of their menu board. It needs to be designed | | | | signage to graphics, they've had it all for over 50 |
| from the perspective of the targeted clientele the | | | | years! |