| Technological advancements have allowed mobile | | | | complicated and time consuming. |
| phones to be fitted with barcode scanners. This added | | | | On the other hand, merchandisers and supermarket |
| feature to the already well stocked cell phone | | | | owners can also benefit from this useful device |
| accessory market has provided both consumers and | | | | because it increases their sales and in turn the profit |
| merchandisers with additional benefits. Such cell | | | | that they make. This is because consumers tend to |
| phones have the ability to expedite as well as creating | | | | buy products when they are sure about what they are |
| an exhilarating shopping experience. Basically barcode | | | | buying. The information that they are provided with |
| scanners are normally fitted at point of sale | | | | through the barcode scanner allows them to develop |
| checkpoints and are used by sales people to log in the | | | | trust in regards to particular merchandisers and |
| item and to account for its actual price. | | | | supermarket owners. Therefore they are more inclined |
| However, barcode scanners on cell phones can | | | | to purchase the same item again thus increasing sales |
| provide consumers with lots of benefits. The first and | | | | and profit. |
| foremost is that consumers can now directly gather | | | | Mobile phone service providers can also increase their |
| information about products in supermarket shelves by | | | | profits and sales. This is because by providing barcode |
| scanning the barcode on the item. This allows | | | | scanning facility on cell phones allows them to charge |
| consumers to judge the authenticity of the information | | | | service fees. The more consumers that subscribe to |
| displayed on the packaging as well as making sure | | | | the service, the more popular the service becomes |
| that they are paying the right price. The provision of | | | | and the more money they are able to make. Hence, |
| information concerning items that you want to buy | | | | mobile phones fitted with barcode scanners result in a |
| makes the entire shopping experience less | | | | situation which is beneficial for every part involved. |