| Fashion is no longer just a matter of taste; it's a matter | | | | would look and fit. The computer can even make |
| of technology. In our high tech world, retailers have to | | | | suggestions on clothing choices that would best flatter |
| compete more than ever to get a customer's | | | | the customer's digital figure. |
| attention. Finding creative ways to convince us to buy | | | | Beyond matching the customer with the product, |
| has become a business in itself for the fashion industry. | | | | retailers are coming up with better ways to make a |
| Without the latest advances in technology, many | | | | buyer's shopping experience more convenient. |
| fashions never even get seen. As customers move | | | | Customers are more demanding than ever due to |
| more to fashion advice on the run and internet sales | | | | hectic lifestyles and a desire for convenience. Any tool |
| for their purchases, manufacturers and retailers have | | | | a retailer can gain over their competitor can make the |
| become more inventive than ever in showing society | | | | difference. Mobile Point of Sale might be that |
| what they have to offer. Revolutionary ways to | | | | difference for some retailers. Studies have shown that |
| attract customer's attention, sell, and stock have | | | | customers hate to wait in line. Mobile Point of Sale |
| become the first priority in fashion sales. | | | | speeds up the line, allowing customers to flow through |
| Society is ever more demanding for fast, convenient | | | | efficiently. A mobile POS station allows sales people to |
| solutions to match their busy life. With cell phones that | | | | move out from behind registers, and come to the |
| function as computers, computers that function as | | | | customers waiting in line. Each item can be scanned |
| shopping carts and televisions that skip commercials, | | | | with cordless scanners, and a ticket with a bar code |
| marketing new fashions to customers has become a | | | | can be printed. The cashier at the front of the line |
| process of infiltration. Everywhere we turn; there are | | | | simply scans the barcode, completes the transaction, |
| examples of manufacturers using every possible | | | | and the customer is done. RFID is being utilized to |
| media to advertise. Retailers are making it easier than | | | | make the ordering and replenishment process more |
| ever to shop, try on, and buy just about any fashion | | | | efficient. When retailers can automate the ordering |
| you could want, all with a personal touch previously | | | | process, they are better able to guarantee the product |
| unheard of. 3D body scanning is a great example of | | | | the customer wants is available. |
| technology to conform to a consumer's every desire. | | | | In the days of the past, fashion magazines told us |
| 3D body scanning involves scanning a person in | | | | what was trendy, and what we should buy. With |
| seconds to record every angle of their body. This | | | | increased internet sales, fashion magazines are |
| digital rendering allows manufacturers anywhere in the | | | | reaching their customers right there on the computer. |
| world to create custom fitted clothing with confidence. | | | | With interactive applications and online discounts, digital |
| Virtual try-on gives us a technologically advanced | | | | fashion magazines sum up the most basic need of the |
| version of the paper dolls of old. Virtual try-on gives | | | | customer. Convenience, personalization, and answers |
| basic descriptions of body type to allow the customer | | | | at our fingertips. Fashion trends may change overnight, |
| to create a close likeness to themselves. They can | | | | but in our world of technology, fashion business has to |
| then "try on" a selection of clothing to see how it | | | | change even faster. |