| As a business owner, the goal of any business is to | | | | by geography or time |
| increase its net income. There are two ways to | | | | 2. Auctions - new sales channel and marketing channel |
| address this: 1) Reduce operating costs, and/or 2) | | | | 3. Sales Order & Telephone Order modules |
| Increase sales. Traditionally, point of sale systems have | | | | 4. CRM (Customer Relationship Management) - |
| concentrated on the first method by reducing | | | | improved customer service |
| operating costs. By automating mundane tasks, pos | | | | 5. Integrated mass email - low cost promotions |
| systems have helped retailers reduce their overhead. | | | | 6. Club pricing - improves customer loyalty |
| Today, the next generation of point of sale software | | | | 7. Revolving A/R (Accounts Receivable) - improves |
| can further help retailers increase their net income by | | | | customer loyalty through credit |
| helping them increase sales too. | | | | 8. Customer loyalty points reward programs |
| Next generation point of sale software offers | | | | 9. Gift card sales and redemptions built into the |
| additional features to aid retailers in increasing their | | | | software |
| sales volume and geographical reach. While retailers | | | | 10. Suggestive selling prompts for cashiers |
| can still enjoy lower overhead costs, they can now | | | | 11. Receipt printers produce marketing messages |
| take advantage of these new features to increase | | | | 12. New Signature Capture devices display marketing |
| their sales through better customer service and new | | | | messages at the checkout line |
| sales channels offered by the Internet. Increasing sales | | | | At the end of the day, next generation point of sale |
| offers a dramatically higher return on investment to the | | | | systems allow retailers to increase their geographical |
| retailer as the potential is virtually limitless. | | | | reach and become more efficient marketers. A well |
| Next generation pos systems offer some or all of the | | | | implemented POS system results in reduced marketing |
| following features to help retailers increase their sales: | | | | expenditures and increased sales volume. |
| 1. Integrated eCommerce - a new storefront not limited | | | | |