| Accessibility | | | | does sometimes come with OOH advertising. |
| One thing that OOH media has to its credit big time | | | | Branding |
| would be the accessibility issue. A large portion of the | | | | OOH advertising gives you a unique chance for |
| advertising that the average consumer is subjected to | | | | branding in a way that no other form of advertising |
| these days is advertising that comes at them when | | | | can. Take the specific case of OOH advertising on a |
| they are in their home. Internet advertising, television | | | | billboard. What kind of brand recognition could you |
| advertising, newspaper advertising and magazine | | | | promote that would be anywhere near as effective |
| advertising are all examples of this. Because OOH is | | | | as getting your brand blown up to thousands of |
| not associated with these, it is definitely a type of | | | | percentage points on that gigantic billboard? The |
| medium that can be used with great accessibility | | | | answer is a very obvious nothing. Nothing else can |
| advantages. | | | | match that when it comes to branding, making this |
| Association | | | | another OOH media advantage. |
| Another advantage of OOH media is the fact that it is | | | | Impression Efficiency |
| associated with something that consumers are doing | | | | Compare billboard advertising to advertising on the |
| when they are out of their home. Unless the consumer | | | | television or the radio. Sure the billboard advertisement |
| in question is someone that is ultra-technological, they | | | | is more expensive. Sure the radio will give you a better |
| will still do a reasonable share of their shopping out of | | | | going rate and so will the television. But when you are |
| the house. This means that they are seeing your OOH | | | | advertising OOH, the whole city can potentially see |
| advertisement when they are out already shopping for | | | | your advertisement. This is unlikely to happen when |
| something. The buying mood is one that they are | | | | you are dealing with other forms of in house |
| already in. Therefore, the association with buying in | | | | advertising. That is certainly something worth keeping in |
| your OOH ad and their buying mood can potentially be | | | | mind beyond the issue of absolute cost for both of |
| advantageous for you if the linkage comes around at | | | | these advertising types. |
| the right time. | | | | Final Thoughts |
| Status | | | | These are by no means the only advantages that |
| Companies that do OOH advertising are generally | | | | you'd get through OOH advertising, but they are |
| companies that are associated with a lot of status. | | | | certainly a list good enough to illustrate the point. A lot |
| Think about the companies that advertise at bus stops | | | | of people would claim that the internet has killed OOH |
| or on large billboards. These are companies that are | | | | advertising, but nothing could be further from the truth. |
| usually very large and knowable, partially because of | | | | The internet will never kill OOH advertising for the |
| the fact that they have done OOH advertising on a | | | | simple reason that it can never be out of home in the |
| large scale. Status is something that can on its own | | | | real sense of the phrase. |
| create sales momentum for your company and it | | | | |