| One Step Retail Solutions has released a new eBook, | | | | result. |
| "Succeeding in the Retail Business during | | | | This book is a compilation of articles from Kevin's |
| Economic Stress " by Kevin McAdam which | | | | column in a newsletter published by One Step Retail |
| offers insight and strategies for retailers suffering at | | | | Solutions, advising its retail customers how to get |
| the hands of a struggling economy. | | | | through the economic climate of decreased sales |
| Looking at trends in retailing and current industry news | | | | numbers. |
| spouting doom and gloom, Kevin McAdam gets to the | | | | Alicia Kreisberg, Chief Operating Officer at One Step |
| bottom line with survival strategies that help retailers | | | | claims, “Retailers will find this book very insightful, |
| adapt to changing technologies and the new realities of | | | | particularly because the approach and principles |
| the marketplace. | | | | outlined in Kevin’s book are taken from the same |
| This book is very timely because of the current | | | | practices we use at One Step with our clients. No |
| economic conditions, and Kevin really gets into the | | | | matter what the economic climate is, we make sure |
| necessities of what retailers should do during | | | | that our clients have the tools to succeed.” |
| challenging times. His strategies point out how retailers | | | | Retailers will find in-depth methodologies for such |
| can not only survive, but thrive during these conditions. I | | | | matters as weathering a storm in the retail business, |
| can personally vouch for the validity of his strategies, | | | | increasing sales through channels of retailing, having the |
| since I passed on these strategies to him and have | | | | right product at the right place at the right time, how |
| watched my clients remain profitable during three | | | | retailers should focus on their core strengths, and |
| economic recessions over the past 20 years as a | | | | adjusting a retail business to changing economic times. |