| Reward vouchers printed at point of sale can help | | | | promotions suddenly become easy to support and |
| keep diners and drinkers loyal. These simple reward | | | | report on. Slow or at risk parts of the business can be |
| vouchers can be used to encourage impulse | | | | specifically targeted. |
| purchases and reward a loyal restaurant, pub or bar | | | | Nowadays carrying multiple loyalty cards can seem |
| customer base. Suddenly it's easy to boost the impact | | | | somewhat passe. It's hard for small food and drink |
| of standard promotions like multi buy offers, supplier | | | | based venues to compete with big brand retailers on |
| promotions or specials. | | | | wallet space. Freeing customers from their card |
| Working in combination with a fully integrated customer | | | | carrying burden is potentially a selling point in its own |
| database, voucher issue can be triggered by spending | | | | right! |
| levels, products, location or time. Venues can tie | | | | Most POS systems come with back office reporting |
| vouchers to on the spot purchases, buying behaviors, | | | | suites. Highly intuitive report formats can help staff |
| memberships and promotional plans. | | | | accurately pinpoint optimum reward levels. Meaningful |
| Birthday reward vouchers, random prizes to | | | | back office reports let staff see the best, worst and |
| membership groups or discount rewards for repeat | | | | low margins products quickly. Looking up slow or busy |
| business are all easy to set up via the database. | | | | times and profitable sales by brand or supplier is easy |
| Unlike loyalty cards, the instantaneous nature of | | | | with graphical reporting. |
| vouchers offers a risk averse way trial new ideas. | | | | Vouchers are usually printed at the POS printer, |
| Restaurant or pub reward schemes can be tested on | | | | network or centrally located printer. |
| a small scale prior to business wide roll out. Supplier | | | | |