| What are the needs/ requirements and concerns of a | | | | address the catalogues and menus of the various |
| mall users / visitors / shoppers? | | | | shops and retail chains. There can be live flash to |
| The interactive kiosk should engage, attract, inform and | | | | display the latest news from around the globe. The |
| serve customers, shoppers and visitors to provide | | | | administrators can provide information regarding the |
| competitive business edge resulting in improved | | | | transportation facilities available at the mall. The kiosk |
| self-service increase in sales and excellent customer | | | | can even be utilized to dispense information about the |
| satisfaction. The requirements and needs of a | | | | company profile and factsheets too.o General city |
| Shopper, Visitor and Customer are various and it is | | | | information: |
| tedious process to attend to their queries at an | | | | The kiosk can function as a general information kiosk |
| individual level. This is where an interactive kiosk can | | | | that will help tourists and outsiders to answer a variety |
| bridge the gap and ensure that visitors and customers | | | | of questions such as |
| can avail the best services and information. The | | | | 1. Main tourist attractions, museums, galleries, city park, |
| interactive information kiosk can be designed to | | | | important buildings, etc |
| function to various scenarios such as - | | | | 2. Data about cultural and natural heritage |
| Multi-lingual communicationo I don't speak English | | | | 3. Information about the tourist agency, hotels and |
| and the regional language | | | | accommodation |
| Path-Finder/Store Locatoro How to go to Store | | | | 4. Information about restaurants, cafe bars, clubs |
| X?o Where is the restroom?o Where is the lounge?o | | | | 5. Calendar of cultural events in the city |
| How to get to the cinema theater?o What brands are | | | | 6. Information about public transport |
| available and where are they located?o What | | | | 7. Information about emergency services, hospital, |
| restaurants are here and where are they located? | | | | police, fire, etc. |
| Need For Informationo I need information on which | | | | 8. Banks and money exchange |
| movie is being shown in which screen, timings of | | | | A Feedback Systemo For Compliments, |
| shows and availability of ticketso I want information on | | | | Complaints, Suggestions and General Feedbacko |
| city, hotels, restaurants, hotspots and other tourist | | | | Capable of conducting Surveys to understand the |
| spotso I want price listing and product catalogue's of | | | | customers/visitors/buyers with an inbuilt reporting |
| company Xo I want to check offers running at stores | | | | system. |
| and shops across the mallo Need to see Live newso | | | | Point of sale |
| Other miscellaneous information such as time in X | | | | The kiosk can be a source of revenue by functioning |
| country, currency and exchange rates, travelers guide | | | | as a strategically placed point of sale device whicho |
| etc. | | | | Allows shop owners, brands, manufacturers, |
| Feedback / Surveyo I want to give feedback.o I | | | | wholesalers, distributors and suppliers to target |
| want to compliment the Mall Staff.o I want to give | | | | customers and digitally provide them information of the |
| them few suggestionso I want to complain. | | | | complete product range.o Self checkout empowers |
| Advertiseo I wish to display offers and discount | | | | retailers to re-assign counter staff to more productive |
| running at a store,o I want to display an interactive | | | | sales and customer service roles.o Remotely locating |
| advertisement here | | | | interactive kiosks and digital signage system enables |
| What are the needs/ requirements and concerns of a | | | | retailers to target customers more effectively by |
| mall administrator / owner? | | | | placing virtual stores across an unlimited geographical |
| The malls administrators and owners constantly keep | | | | footprint.o Improve customers in store experience and |
| working towards improving and providing the best | | | | loyaltyo The ticket vending kiosks for a multiplex |
| service to their customers. With an information kiosk | | | | cinema theater can be kept on any floor for |
| that can be utilized strategically to not only dispense | | | | customers to see what is running and to pick up and |
| information and answer queries, it can also be an | | | | buy tickets. |
| interface to study customer behavior patterns and | | | | Advertisement Display Systemo A Single screen |
| obtain information regarding the same. It also provides | | | | or dual screen kiosk can be used for displaying |
| advertising opportunities and can double up as a digital | | | | advertisements.o Showcasing products under relevant |
| signage display. Thus, the information kiosk can not | | | | categories and subcategories as static information. For |
| only be a source to dispense information but to garner | | | | example the advertisers can opt for displaying their |
| information regarding customer behaviors and revenue | | | | content under "Offers" or "New Arrivals" categories or |
| sources. | | | | subcategories.o Displaying advertisements as screen |
| How does Interactive/Information kiosk help mall users | | | | savers. |
| Visitors / shoppers? | | | | I would like to add that information kiosk is going to |
| Having considered the various situations and scenarios | | | | change the face of help desk and support staff at the |
| that a kiosk can attend to, the solutions which can be | | | | malls. It provides the next step towards virtual |
| provided by the Mall Administration are summarized | | | | assistance and floor staff. The interactive information |
| below: | | | | kiosk has a lot of potential in the present time as |
| An interactive kiosk which should be capable of | | | | people are becoming more inclined towards |
| Multilingual support - ensures that foreign nationals and | | | | technology and want information and service at their |
| outsiders have no trouble in accessing the required | | | | finger tips without waiting in long queues. The |
| information | | | | application of interactive information kiosk solution is |
| Way finding - Interactive and animated path from | | | | umpteen and few areas where the interactive |
| source to destination or static maps for an overview | | | | information kiosk has been implemented successfully |
| of the facility. Helps visitors to find their way about. | | | | are: Airports, Museums, Trade Shows - Events / |
| Information Dispensing:o Relevant to Facility: | | | | Exhibitions, Education Institutions / Universities, Health |
| Provide all relevant information regarding the facility | | | | care - Hospitals, Hospitality Industry - Hotels, Railway |
| and the mall. The information may vary from the | | | | Stations / Bus Stations / Airports, Property |
| discounts and offers at different shops, restaurants, | | | | Management, Real Estate, Bank, etc to name a few |
| movies, commodities etc. There can be a section to | | | | amongst the customer service sectors. |