| It is expected that this holiday season consumers will | | | | services for mobile merchants. So clearly, Verifone, |
| make an increasing number of larger purchases via | | | | also agree with the expected increase in sales and |
| their mobile phones. This prediction follows on from a | | | | are getting ready for it. It makes sense, 75% of |
| consumer who bought two US$ 300,000 John Deere | | | | consumers do not have credit cards but 4.5 billion |
| tractors from their mobile. Purchases of this kind | | | | people have mobile phones. |
| where not expected at this time by most in the | | | | Mobile payment and mobile banking appeal to that |
| industry. | | | | 75%, the unbanked or underbanked population. The |
| This goes to show how mobile payments are moving | | | | attraction being the easy accessibility, portability and |
| into the mainstream and becoming a part of daily | | | | low fees, and they will be a large percentage of the |
| consumer life. There are certainly benefits for the | | | | people making purchase via mobile for the holidays. |
| consumers; purchases are much quicker and easier to | | | | All of this seems very promising, but on the flip-side, |
| make and it makes the stressful holiday shopping that | | | | how many consumers would feel safe making such |
| much more enjoyable. Surely this will lead to | | | | large purchases? Not many. And with all new |
| consumers spending more money also. | | | | technology consumers like to test it out first, get used |
| This expected surge in mobile purchases comes at | | | | to it and truly feel safe while using it. No doubt we will |
| the same time one of the largest electronic payment | | | | see an increase in mobile purchases, but it is likely that |
| solutions providers, Verifone, acquires Way Systems, a | | | | it will take more time for consumers to feel completely |
| provider of mobile POS solutions and gateway | | | | comfortable using mobile. |