| Web based POS (Point of Sale) Software is believed | | | | Stay on top of things with instantaneous reports on |
| to be one of the most overlooked, yet powerful | | | | customers, sales and any trends with inventory. This |
| marketing tools available to boost sales. We've all | | | | means that sales representatives can virtually be |
| heard the phrases, "Time is money", "It's in the details", | | | | everywhere at once. Sales associates can easily |
| "Know your customers" - but tangibly improving those | | | | locate out of stock items at another store and have |
| things is difficult at best and often run into real world | | | | that item either placed on hold or shipped to the |
| problems. POS software allows businesses and their | | | | customer's home. |
| sales people to be more efficient through organization | | | | Keep customers coming back with rewards points, |
| and customer prioritization. | | | | special pricing and discounts. Marketing studies have |
| Save time managing inventory and handling | | | | shown that response from cold lists sent to companies |
| bookkeeping. Inventory is automatically updated with | | | | unfamiliar with the sender are around approximately 1 |
| every sale, order and return. From the inventory or | | | | to 3 percent. Whereas the same letter, sent to past |
| amount of sales in stock, to locating information on a | | | | customers, return rates as high as 25 percent! This |
| customer's sales history, all records are available at the | | | | corresponds with the idea that customers prefer to |
| touch of a button. Eliminating tedious, daily bookkeeping | | | | buy from someone they trust and who has treated |
| and allowing staff to expend their time elsewhere. The | | | | them fairly in the past. Customer information at other |
| details are not only well organized, they are found in | | | | stores is also easily accessible giving sales associates |
| the same format across the board and accessible | | | | vital information on a customer's preferences and |
| almost anywhere. No more illegible handwriting or trying | | | | purchase history which in turn leads to cross and up |
| to understand the idiosyncrasies of an individual | | | | selling opportunities. |
| salesman. | | | | |