| Those funny looking squares made up of black and | | | | - 2D calls to action can be quickly implemented |
| white images are starting to pop up everywhere - on | | | | - once a user had downloaded the application to their |
| signs, in newspapers and magazines. Sometimes | | | | device the call to action is literally one click away, |
| described as QR (quick response), Aztec and 2D (two | | | | without complex instructions and possible misspelled |
| dimensional bar codes), these images are used to | | | | keywords that can detrimentally affect a text |
| encase hidden information that is readable by a | | | | messaging marketing campaign |
| scanner, or more commonly by a smartphone with a | | | | - depending on the application the solution may be less |
| camera and image recognition software. | | | | expensive that the total costs associated for a text |
| Benefits of using a 2D bar code is that such are a | | | | messaging shortcode campaign |
| quick and easy way to let the mobile device bring | | | | - users can insert their age, gender and postal code |
| linked information back to the user. Electronic ticketing | | | | into the application when they first download it so as to |
| and couponing are key applications of the technology, | | | | provide rich reporting on demographic data points in |
| which extends into areas such as viral marketing and | | | | addition to time of use, device type and carrier |
| location-based services. Notably, the process is a | | | | - flexibility in routing reply responses to mobile websites, |
| "green" process. In this way 2D bar codes can | | | | click to call, IVR etc. |
| leverage the mobile phone's display to eliminate the | | | | These 2D bar codes are therefore useful to provide |
| paper associated with tickets, passes and coupons. | | | | information quickly and conveniently. Event participation |
| Barcode delivery programs and applications deliver a | | | | could be increased through use of 2D bar codes at |
| 2D bar code that adapts itself to a user's mobile | | | | event points of interest, on billboards, signs and |
| handset. Common lined bar code interpretation on | | | | agendas, all to involve the attendee in the experience - |
| mobile phones suffered from scale issues where | | | | with the coincidental benefit of the event organization |
| different sized phone displays would resize lined bar | | | | thereafter being able to initiate a 2 way conversation |
| codes outside of accepted tolerances. In addition, | | | | with that mobile user. Essentially, a 2D bar code |
| mobile phone displays that reflected scanner laser light | | | | program provides a simple interface to initiate |
| were said to reduce readability. As a result, traditional | | | | messages and/or conversations at events, which |
| bar codes have not been utilized effectively or | | | | messages and conversations can contain rich content |
| commonly for mobile delivery of encapsulates | | | | for user engagement and involvement, at the time of |
| information. | | | | the event and potentially on an ongoing basis. |
| Additional benefits of using 2D barcodes include: | | | | |