| Because there are thousands and thousands of new | | | | Promotion Email |
| products released on the Web each year, much of the | | | | A few days before you actually launch your new |
| success of your product will depend on how well you | | | | product, you should send an email to your list letting |
| launch it. If you need some highly effective and | | | | them know that something big is coming. Be vague, but |
| successful product launch ideas, you have come to | | | | tell them enough to prime their interest. Also let them |
| the right place. | | | | know that since this product is new and will sell so |
| Idea #1: 1-2 Weeks Before Launch, Ask Your List A | | | | quickly, you will be selling your new product for only a |
| Question | | | | limited time. You need to get your prospective |
| About 1-2 weeks before I launch my product, I ask my | | | | customers ready to buy before they actually can. This |
| list what they would like to see in my new product. For | | | | will make them want your product even more. |
| example, if I am writing an ebook on list building, I will | | | | Idea #3: Launch Your Product |
| send my list an email asking them what their biggest | | | | Now is the big launch day! It is time to tell your list that |
| list-building obstacles are. I ask them what they would | | | | your brand new product is available. Bad news: your |
| like to see in a new list-building product if they could | | | | new product is only available for a limited time (or a |
| create it from scratch. | | | | limited number of copies). Good news: your new |
| Asking this question serves to purposes: 1) I get | | | | product can be bought at a discount now, but the price |
| feedback from my potential customers about what | | | | will soon return to a higher and fairer price. You don't |
| they need help with; and 2) I have just promoted my | | | | ever want to lie about your product, but you do want |
| new product without my list realizing it. | | | | to promote it so well that people can't help but buy it! |
| Idea #2: 3-4 Days Before Launch, Send Your List A | | | | |