| Recent research illustrates that clients do not believe | | | | spirit, of love, of passion, of commitment in everything |
| that they obtain good customer service. Clients believe | | | | and anything that they do. |
| that they deserve to obtain good customer service- | | | | Genuine interest |
| and that are correct! Organizations exist because of | | | | For you to provide proper and efficient customer |
| clients. Simply put, lights to not turn on, computers do | | | | service you must be genuinely interested in helping |
| not computer and salaries do not get paid without a | | | | others. Do not look at customer service as simply a |
| client! | | | | job. One of the greatest mentors of all time is Dale |
| Recent companies that fail to recognize a client are | | | | Carnegie; his noticed this over 60 years ago. Genuine |
| Home Depot and Jet Blue. In the case of Home Depot | | | | interest in others, empathy for problem resolution and |
| more time was spent on inventory systems and | | | | sympathy for the client is the way to influence and |
| accounting then on the people that buy the inventory. | | | | create client value. Client service is about humility and |
| Jet Blue kept passengers on a tarmac for 10 hours so | | | | comfort. Your personal and professional goal is to |
| that planes would fly. To their credit Jet Blue | | | | ensure your clients trust you and you can build an |
| immediately attempted to remedy the situation. | | | | honest relationship that assists in meeting every want |
| Companies that excel in service include Southwest | | | | and need. |
| and Starbuck's. Southwest sends birthday cards to its | | | | Listening skills |
| passengers and Starbuck's creates an experience. | | | | Human nature has us speaking too much. We are |
| What is it that sets the good from the bad? How do | | | | prone to telling and speaking and not much listening. I |
| good companies provide grand slam customer | | | | encourage you to question your client. Questioning |
| service? There exists five simple techniques that | | | | takes the focus off you and places it on the client. |
| enable to hit a home run with clients everyday. | | | | Questioning gets the client to speak and not you. |
| Smile | | | | Questioning enables you to acquire helpful information. |
| The first tool of your trade, or those that you employ, | | | | Sincerity |
| is a smile. Yes, a warm empathetic smile. Nothing | | | | One of the greatest gifts of mankind is the ability to be |
| cures the ills of a day or a situation than a smile. Smiles | | | | humble and sincere. Client service meets needs, but it |
| are like a warm bowl of soup on a cold winter's day. | | | | also suggests a problem solver. The customer service |
| They are like your dog, cat, child, or significant other | | | | area is the linchpin of the organization since good |
| greeting you after a long absence. Smiling breaks | | | | customers tell others about positive experiences. The |
| down walls and creates empathy and desire. It breaks | | | | cliché is correct; one good client tells another, |
| the ice for good dialogue. | | | | one bad client tells 20. You mission is to provide |
| Passion | | | | empathy and hope that you will resolve issues when |
| The secret to successful customer service | | | | then come to you. |
| representatives is that they absolutely, unequivocally | | | | Customer service need not require daily home runs. |
| love what they do. Successful customer service | | | | However, consistently keeping your eyes on the ball, |
| representatives love challenges, are exceptional in | | | | being in the field of play and catching errors are the |
| overcoming adversity, and love the product or service | | | | ways to achieve success. Why not use some of |
| that they represent. They are never shy or reserved, | | | | these techniques during spring training to help focus |
| and you can sense their spirit and their passion when | | | | your team and create a field of clients for your |
| they speak. In fact, I heard a South African phrase the | | | | dreams. |
| other day: Enbutu, meaning from the spirit. Successful | | | | ©Drew J. Stevens Ph.D. 2007 All Rights |
| customer service representatives have an aura of | | | | Reserved. |