| Global Shipbuilding Market Report: 2010 Edition | | | | predicted the future growth of the industry. We |
| The global radiation therapy market has witnessed a | | | | employed various significant variables that have an |
| double digit growth rate during the last few years. The | | | | impact on this industry and created regression models |
| industry growth was driven by technological | | | | with SPSS Base to determine the future direction of |
| advancements which have made radiation therapy | | | | the industry. Before deploying the regression model, the |
| more effective, precise and above all commercially | | | | relationship between several independent or predictor |
| viable. Higher cancer incidence and favorable | | | | variables and the dependent variable was analyzed |
| reimbursement policy in the developed countries like | | | | using standard SPSS output, including charts, tables |
| U.S., U.K. further helped the industry in achieving double | | | | and tests. |
| digit growth rate. | | | | The global outdoor advertising sector consists of those |
| The U.S. is the largest radiation therapy market with | | | | advertising agencies which are involved in the |
| fifty percent share of the global market. The market | | | | promotion of various brands, products and services |
| growth has been driven by high rate of cancer | | | | through the mode of billboard advertising, transit |
| incidence in the country, rapid acceptance of new and | | | | advertising, street furniture advertising, and digital |
| advanced treatment methods and favorable | | | | signage. Outdoor advertising is far more effective than |
| reimbursement policy for cancer treatment through | | | | other advertising media especially in areas of high |
| radiation therapy. Europe is the second largest market | | | | footfall as the potential audience is very high |
| with about one-third of the global market. | | | | compared to indoor advertising mediums. With the |
| Over the last few years, primary growth markets | | | | increase in high-rise buildings, availability of advertising |
| have been the developed nations. However, it is | | | | spaces have significantly increased in office as well as |
| expected that in the next few years the demand from | | | | residential spaces, subways, bus lines and shopping |
| these countries will witness a decline as they face | | | | malls, thereby providing more opportunities to utilize |
| economic woes like high fiscal deficit, slow recovery | | | | these spaces for advertising. |
| and high unemployment rate. The major growth drivers | | | | The outdoor advertising market has outperformed the |
| over the next few years will be the developing nations | | | | other modes of advertising as well as the overall |
| as there will be significant increase in demand for | | | | advertising market. Billboards account for more than |
| radiation therapy equipments and cancer drugs from | | | | half share of the outdoor advertising budgets. The |
| these countries. The demand will increase as these | | | | revenue from outdoor advertising has shown an |
| economies are facing high incidence of cancer and | | | | increasing trend till 2008 after which it declined due to |
| lack proper cancer treatment infrastructure. Also, the | | | | global economic downturn as the advertisers trimmed |
| governments in these economies have started taking | | | | their spending on advertising. In the coming years, the |
| initiatives like increasing number of cancer treatment | | | | industry is expected to grow and capture share of |
| centers. Private hospitals are also expected to make | | | | advertising from television, radio and newspapers. |
| huge investments in creating better cancer treatment | | | | Increasing urbanization, mobility and the introduction of |
| facilities. Thus, as demand from developed economies | | | | digital advertising measures are the major factors |
| will decline, it will get offset by an increase in demand | | | | driving the industry. Increase in digitalization of |
| from developing nations. | | | | out-of-home media makes it more attractive for the |
| The report provides an in-depth analysis of the global | | | | viewers and also helps in increasing the visual span. |
| radiation therapy market. The various drivers, | | | | The report also describes the correlation of outdoor |
| opportunities and the challenges faced by the market | | | | advertising's revenue and the GDP. The outdoor |
| are discussed in detail. The competitive aspect of the | | | | advertising market is highly regulated and the |
| market is also highlighted and the key players are | | | | regulations generally limit the size, placement, nature, |
| profiled with their strategies for this market. | | | | density and content of out-of-home displays. The entry |
| By combining SPSS Inc.'s data integration and analysis | | | | barriers restrict new entrants to enter the market. |
| capabilities with our relevant findings, we have | | | | |