| We're all aware of that moment called POP or Point | | | | Make them comfortable and they will buy? |
| of Purchase - a moment when the customer actually | | | | Always greet your customers with a smile: Smiles are |
| makes the decision to select one brand over other. As | | | | contagious and happy customers are contagious. It's |
| a salesperson, it s your job to influence the customer | | | | your job to turn a shopper into a buyer. |
| to pick a product with a good profit margin. However, | | | | Provide enough space. If your customers feel |
| in a retail environment you have to use a subtle | | | | comfortable they will stay longer. Most of the time, less |
| marketing strategy. | | | | is more. Remember the 80/20 rule. You make 80% of |
| For example, a card and gift store sells similar product | | | | you money on the top 20% of your items. That |
| from brand X, brand Y and brand Z (as it is almost | | | | bottom 20% or 30% is dead weight and costing you |
| impossible to concentrate on a single brand). Even if | | | | sales and money. Good retail point of sale systems |
| the store can earn a bigger profit margin by selling | | | | can help weed out your slow selling items and let you |
| brand Y, they still can't override a customer's decision | | | | invest your money in items that will create a higher |
| to buy a product from brand X or brand Z. If the | | | | turnover and better cash flow. |
| customer feels that the salesperson is trying to | | | | What every good sales person knows! |
| influence their decision, he or she may flee to the next | | | | Once a customer has made a decision to buy, try to |
| store and not come back. | | | | finalize the sale as quickly a possible so they can be |
| How to be a good sales person in a retail environment! | | | | on their way. No one likes standing in line to make a |
| Retailers must use a subtle marketing strategy. Put | | | | purchase. Design your store with a second counter |
| extra emphasis on store displays, posters, pamphlets | | | | that can be use during peek hours and install retail point |
| and pop displays that will emphasize the brand you are | | | | of sale systems to help get the job done faster with |
| trying promote. The positioning of product literature and | | | | more accuracy and control. There are some very |
| displays can heavily influence buyer's behavior. | | | | easy to use and affordable POS systems available |
| However, be sure the product stands up to its | | | | that will help with check out inventory and cash control. |
| expectations and claims. Remember the old saying | | | | These retail point of sale systems are packed with the |
| you can sheer a sheep many times but you can only | | | | features needed to help make your store run better |
| skin it once. You want customers to come back, don't | | | | and be more profitable. |
| try and retire on one sale. | | | | One big advantage small retailers have is the ability to |
| Another way to guard against any unwanted situations | | | | provide personal service. Take the time to train your |
| is to practice good public relations. A good relationship | | | | employees to represent your store positively. Make |
| with your customers can prevent tensions from getting | | | | sure your customers get the assistance they deserve. |
| out of hand. Public relations is little more then common | | | | Remember, a goodbye is just the start of another |
| sense practiced by professionals. With a little | | | | hello. Doing the little thing right can put you ahead of |
| homework on the Internet a retailer can have a good | | | | your competition. |
| strong PR campaign in place in a week or so. | | | | |