Consignment - An Opportunity to Cash in on a Weak Economy

While many boutiques won't "do consignment" or evenis a good inventory system in place.
try lesser known labels, some savvy business ownersThe vendor benefits from additional exposure in the
have been quietly cashing in on the opportunity.marketplace, the potential for added sales revenue,
Interestingly, advocates of the method agree it is aand valuable sell-through data. The vendor is essentially
good way to fill in stock and free up open-to-buyoffering credit to the store owner; therefore, it is
dollars in a tough economy.important that the vendor evaluate potential
With consignment, the vendor and store share the loadconsignment relationships on a case-by-case basis.
of vendor financing while removing risk and debt fromA popular alternative to consignment is a direct
the store owners' bottom line. This type ofguarantee program, where the store is able to buy
vendor-merchant relationship is not the norm in themerchandise with the option to "swap out" or
Fashion Industry, where most goods are produced toexchange items that do not sell. This method ensures
order, several months in advance. But for smallerthat the buyers' order will sell-through, or be replaced
companies with in-season stock, and well run boutiqueswith something else. The upside to this program is the
with good inventory systems, consignment can be antime saved in the area of accounting versus
appealing option.consignment, where each piece needs to be
Stores benefit from additional merchandise withoutaccounted for and paid for shortly after a sale has
obligation to markdown or pay for items that don't sell.been made.
Consignment is also a way for buyers to add color,If managed properly, consignment and creative sell-in
test out a new style, designer line or price point withoutprograms can be lucrative opportunities for both store
tying up open-to-buy dollars or credit. The downside isand vendor.
small: accounting can be time consuming unless there