China Credit Card Market to Flourish on Rural Potential

According to our research report "China Credit CardThe report provides the core credit card statistics
Market Outlook to 2013", credit card market in Chinaalong with the information on important payment card
has shown exponential growth in the past few years.facilitators like ATMs and POS terminals installed in the
The number of credit cards in circulation has doubledcountry. Moreover, the emerging market trends and
over the period of last two years (2007-2009).developments like emergence of EMV-compliant
However, given large population base, the marketcards, consumer shift towards e-shopping, etc. are
remains largely untapped. Moreover, the market isthoroughly discussed in the report.
majorly concentrated in tier-I and tier-II cities. The tier-III 
cities and rural areas are still highly untapped. This isIn addition to this, the report keys out the key players
quite evident from the fact that at the end of Juneand their market share in the Chinese credit card
2008, nearly 80% of credit card market (in volume)market to give clients a better insight of the market. It
was occupied by tier-I and tier-II cities. Thus, Chinaalso analyzes various initiatives taken by the Chinese
offers a strong growth space for credit cardgovernment to promote the usage of credit cards.
companies in geographical areas other than the main 
cities, particularly in rural areas. "China Credit Card Market Outlook to 2013" also
 features future outlook of the credit market in China,
The country considers development of a low-cost,considering both positive and negative impacts of
non-cash payment network, like credit and debit cards,reasonable and accountable factors on the market,
in rural areas critical to increase rural spending and fillwhich will really prove decisive for the new entrants. In
the wealth gap between rural and urban areas.this way, our report presents an unbiased picture of
 the market.