| LCD advertising displays are often an overlooked | | | | the future? |
| piece of the digital signage solution that is widely | | | | One thing an LCD advertising display struggles with, is |
| available at a very cost effective price. | | | | if you have to upload fresh content on a regular basis, |
| Some displays are fitted with motion detectors so | | | | imagine the task at hand if you had around 30 posters |
| they only display content when customers are in the | | | | and had to update them on a daily basis, the labour |
| vicinity, saving power and reducing the impact on the | | | | price would be huge, this is where a digital menu board |
| environment. | | | | comes in - forget the name for now as this is what |
| You will have seen them bolted to shelving units in | | | | they were initially designed for. |
| stores or at the end of the aisles, offering the latest | | | | Digital menu board. |
| discounts and the best prices compared to other | | | | A digital menu board is almost identical to a poster but |
| competitors. Occasionally they provide demonstrations | | | | it does not have a built in media player as this reduces |
| to show housewives and husbands how simple a | | | | the flexibility of the solution, when used in a digital |
| piece of equipment is to use and how much your life | | | | advertising network. Now a network of displays can |
| will be bettered if you purchase it. | | | | be installed around a soccer stadium and run from |
| Another neat option is to introduce the digital poster | | | | either a hard wired or WIFI media player that is |
| into a news paper stand, so that you can load certain | | | | connected to the LCD, high definition screen, so if you |
| content from the storage device and display it on the | | | | want to update content on a daily basis, you can with |
| screens, below the monitor is an area where people | | | | minimal effort. |
| can pick up their selected paper, is this something of | | | | |