Advantages of mobile phone barcode scanning for merchandisers and clients

When the mobile barcode scanner will become theworldwide, not-for-profit benchmarking group, GS1.
most reliable attachment on handsets, the cellularCustomers will be able to retrieve item data using their
phone will become the most indispensable device formobile phones though the MobilCom inter-industry
all consumers each time they going on a first classprogram of the group, contributing to its inherent special
shopping experience. There will be an increase in saleshandling. An endeavor to standardize and utilize open
for both business establishment and mobile phonebenchmarks and allow mobile commerce to reach its
venders due to the barcode scanner installed in thefull potential was made by GS1 MobileCom together
camera of every mobile phone since this extrawith other groups and to guarantee interoperability,
compliment will be an asset for users in a number ofscalability and increase its practical uses. The effect of
ways. For instance, whenever the barcode of an itemscanning using mobile phones on the users can be
is scanned by the mobile phone, the users will be ableperceived by taking note of the number of companies
to check the reliability and other associated servicesinvolved in the program, which is over one million, and
regarding a product through the item data if will obtain.the fact that they are operating in 108 countries.
Users and advertisers, who are both clients of serviceAccording to the solutions director of GS1 and the
providers, will be able to benefit from the added mobileMobileCom program chief, Diane Taillard, grouping
barcode attachment. Service providers will be able tohandsets that have web access with barcode readers
benefit from this added value as well as operatorsis perfect based on a general evaluation of the
who will create added income from the subscriptionmarket. It is important to establish a general benchmark
that they will provide for the service. In the Asianto achieve optimum functionality. GSMA and GS1 are
region, Japanese and South Korean subscribers arecollaborating to expedite the program. With the in
benefitting from this feature by accessing item data.depth market study of each group done the next thing
Out of all the consumers in Japan only 30% are notto do is to evaluate the data gathered.
utilizing this added feature in their mobile phones toThe RedLaser software for iPhones became one of
access specific item data by scanning barcodes.the most popular applications on the iPhone App Store
France and a few other countries in Europe have alsoand increased profits last October. The barcode
begun to make use of this supplementary service. Inscanner allowed users to decipher the data embedded
order for wine makers and producers to facilitate theon the barcode to give them item data and online price
enhancement of the awareness of wine among itstag. Some of the two-dimensional barcodes that the
clients, they worked together in launching a campaignmobile camera scanner can decipher are Aztec,
for the use of barcodes in September 2009. TheBeetagg, Cool-Data-Matrix, Data Matrix, mCode,
French wine industry earns 3.5 billion Euros annuallyQuickmark, QR codes, shotcode, Trillcode, and
and 85% of its sales are from supermarkets. AroundUpcode.
seven hundred fifty supermarkets participated in theA good number of mobile phone companies are
drive and made accessible using forty seven modelsputting in capital for this purpose. The investment
of cellular phones.division of a mobile phone company, Motorola
The advertising industry has also shown eagerness toVentures, declared its investment in Scanbuy two
begin accepting comments and opinions fromweeks ago. Scanbuy owns the Scanlife mobile
customer in the merchandising, food and householdbarcode reader.
product sectors based on the pronouncement of the