| Most POS or point of sale systems incorporate a | | | | main course for free at the next visit. The voucher |
| loyalty toolkit and customer database. Management | | | | can be restricted to be redeemed only on a Mon & |
| systems in their own right, venue owners can leverage | | | | Tues only. |
| powerful POS tools to manage and track reward | | | | 3. Beer discount - when a specific beer is purchased, |
| schemes. | | | | the first one is sold at normal price and a bar-coded |
| Not all loyalty programs need to offer a discount or | | | | voucher is printed offering the next beer at 20% |
| 'hard' monetary rewards to bring customers back. | | | | discount. |
| Some programs can focus on 'soft' rewards like | | | | 4. Free golf and beer incentive - when 18 holes of golf |
| recognizing guests on arrival, guaranteed reservations, | | | | are paid at the Pro-Shop, a voucher is issued offering |
| and preferred seating. These soft rewards draw on | | | | the player a free beer at the bar at the completion of |
| the POS customer database, cost nothing but carry a | | | | the round. This voucher is valid on day of issue only. |
| high value for customers. | | | | 5. Gift certificates - an open value or a fixed value gift |
| Traditional point and loyalty card schemes can prove | | | | certificate can be issued by specifying the amount of |
| to be cumbersome to run and hard to exit from. It's | | | | Dollars. The gift voucher can be redeemed anywhere |
| also hard for small venues to compete for customer | | | | in the venue on food or beverage. |
| wallet space with big brand loyalty cards. | | | | 6. Event or Show Cross promotion - A bar-coded |
| Customer vouchers have been around a long time. | | | | voucher with an image of the event can be issued |
| Recent innovations in point of sale technologies allow | | | | when drink or food is show. This can offer a reminder |
| barcoded reward vouchers to be printed instantly at | | | | of the show or a discount when a show ticket is |
| the pos terminal. | | | | purchased. |
| Vouchers offer a low risk way to trial rewards and | | | | 7. Nightly prize draw - A voucher can be printed out at |
| impulse promotions on a small scale first. Ideal for pubs, | | | | point of sale for entry into a prize draw each night. |
| bars and clubs, rewards can be triggered by purchase | | | | 8. 3 Course Dinner Voucher - when a 3 course meal is |
| behaviors, promotional plans and memberships. | | | | purchased a voucher can be issued with a stored |
| Venues can boost the impact of multi buy offers, | | | | value of included drinks as a part of the package. The |
| supplier promotions and specials as well as encourage | | | | drink voucher can be presented and redeemed at the |
| repeat purchase. They also help create a point of | | | | bar. |
| difference vs. competitors. | | | | If this voucher scheme is incorporate into the POS |
| 8 examples of reward voucher use: | | | | system it should be totally trackable. A barcode or |
| 1. Multi buy promotion - sell 2 bottles of specified wine | | | | voucher number can be included on each voucher |
| and get $10 off. The POS system can amortize the | | | | along with an optional expiry date. Redemption is |
| discount over the two products and takes $5.00 off | | | | simply by scanning the barcode or by entering the |
| each bottle. | | | | voucher number. Printing is via the POS printer. The |
| 2. 2 For 1 progressive spend reward - every time a | | | | POS system keeps track of all vouchers and also |
| member spends $200 on food or beverage, a | | | | reports used and unused vouchers. |
| bar-coded voucher can be issued offering a second | | | | |