| Calling Cards, or Phone Cards as they are known in | | | | 1. Make them available from every sales counter in |
| some places, are a popular way for cutting the cost of | | | | your retail business. The best way to do this is through |
| international phone calls. | | | | integration with your POS software. |
| Rather than use a cell phone or a public phone or a | | | | 2. Train all employees on selling the cards - the easier it |
| hotel phone, tourists and business people travelling | | | | is for them the more likely they are to promote the |
| overseas save money by using phone cards. | | | | cards. |
| International phone call costs can be cut by 75% and | | | | 3. Promote that you sell them in your window and in all |
| more with a good phone card. | | | | external marketing. |
| The best retail stores for selling calling and phone | | | | 4. Learn to identify customers from overseas or |
| cards are: | | | | customers with families and friends overseas - these |
| - Newsagents. | | | | are the ideal card customers. |
| - Convenience stores. | | | | 5. Promote the cards with any products likely to |
| - Travel bureaus. | | | | bought by your target customers. But promote by |
| - Travel agents. | | | | focusing on the outcome. For example: Family |
| - Transit locations such as airports. | | | | overseas? Call them today for less! or: Doing business |
| Retailers can sell the cards by installing software which | | | | overseas? We can help you cut your call costs. |
| works with their Point of Sale software. This means | | | | 6. Put brochures from all calling card products in a |
| that they can easily add a card sale to any other sale | | | | booklet for easy reference at the counter. Customers |
| in seconds without having to use separate hardware | | | | will want tom compare prices. You need to make this |
| or without having to keep track of physical stock. | | | | easy so that the sales process at the counter is not |
| The software for selling the cards is usually supplied | | | | disrupted. |
| free. This software brings access to between 100 and | | | | 7. Run a competition offering a calling card as a prize. |
| 200 calling cards to the business without the need to | | | | This better educates customers that you sell them. |
| carry stock. This is what makes selling calling cards so | | | | Ideally, this will be run over a month or so with a card |
| compelling - no stock and no additional infrastructure | | | | given away every week. |
| cost. | | | | By selling phone cards from within your Point of Sale |
| Here are seven tips for success in selling calling cards | | | | software you have better control over the offer, less |
| phone cards | | | | shrinkage and fewer mistakes. |
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