| It's no secret that having well integrated point of sale | | | | add-on sales by offering a discount for bulk orders. For |
| software is a key to not only increase your sales, but | | | | example, say your customer is purchasing an item |
| also make your customers happy. You can train your | | | | which is likely to be consumed within three or four |
| sales staff in the latest techniques of closing a sale | | | | weeks. The sales staff could be prompted to ask |
| and there is no doubt that ongoing staff training can | | | | something like this '' would you like to take advantage |
| play a big part in the success of your business. But | | | | of our discount offer where you can have three of |
| sometimes some simple point of sale questions can lift | | | | this product for the price of two''? A simple sales script |
| your sales to new heights, and you can use your | | | | like this at the point of sale could result in a doubling of |
| software to help you do this. | | | | sales for that product with little or no extra effort. |
| Let's take a look at three things you can do to | | | | Customer Satisfaction. How many times have you |
| increase your overall sales. | | | | arrived home with a product only to discover that you |
| Add-On Products. Once a customer has arrived at the | | | | needed another vital add-on? For instance, I once |
| terminal to complete a purchase, you can utilize the | | | | purchased a set of flippers so I could try out my skills |
| custom element of your software to prompt the sales | | | | at body surfing. I chose a particularly unusual style of |
| staff to ask a few pertinent questions relating to the | | | | flipper mainly because I liked the design and I couldn't |
| particular purchase. You can relate this from your own | | | | wait to get to the beach to try them out. When I got |
| experiences when you recall how many times you | | | | there I had great difficulty slipping onto my feet and |
| have been asked by a McDonald's sales assistant '' | | | | spent several minutes pulling in twisting them until I |
| would you like fries with that?''. The question is asked | | | | finally got them on. I discovered later that I could have |
| because McDonald's knows that this simple technique | | | | purchased a slip on gel to apply at the surface of the |
| can increase sales phenomenally. The latest research | | | | flipper which were made putting on quicker and easier. |
| shows that if they were to change their question to | | | | Naturally, I had to go back to the store to purchase this |
| 'would you like large fries with that or just the | | | | but I was quite annoyed and decided to make my |
| medium-size''? will result in an even higher level of | | | | purchase elsewhere. If I had been asked the question |
| sales. The point is that the question must be asked, | | | | all given advice about the gel when I bought the |
| and by asking questions to generate interest in | | | | flippers I would have been a much happier customer. |
| associated products at point of sale can be a very | | | | Who would have thought that using a simple set of |
| effective tool. | | | | sales scripts could make such a difference? Using |
| Product Lifelines. When a customer purchases a | | | | your POS software in this way can have a dramatic |
| product that is likely to be consumed within a short | | | | impact on your bottom line. |
| time frame, you have a great opportunity to make | | | | |