| Here's a secret that may surprise you: it takes five | | | | ignore. |
| times more effort to attract a new customer than it | | | | Personal Information. What do you do with your |
| does to sell something new to an existing customer. | | | | customers personal details? It may seem trite to |
| Did you know that you can use your point of sale | | | | consider that a birthday card could be seen as |
| software to improve your customer loyalty and your | | | | anything more than an impersonal gesture. But what if |
| bottom line at the same time? | | | | you were to offer a special gift, even a sample of |
| Your customers are creatures of habit, they love | | | | something that you know this customer particularly |
| shopping at the same shop when they feel that their | | | | likes? Even better, what if you offer them a discount |
| needs are being met and when they are being | | | | or a two for one offer so they can send a gift to a |
| properly looked after. They actually like to be treated | | | | friend or family member? Using the information you |
| as if they are special even when they know you are | | | | have gathered like birthdays can be used in a |
| only after their money. | | | | productive way that benefits not just you but the |
| POS software offers you unprecedented opportunities | | | | customer as well. |
| to gather information about your customers spending | | | | VIP Cards. Why not treat your customer to an |
| patterns and personal details like birthdays and income | | | | elevated status by offering them a VIP card once |
| levels. You can use this information in a variety of | | | | they reach a certain spending level. You could make |
| ways to make your customer feel that they are being | | | | the offer shortly after they have established a |
| noticed and listened to. | | | | spending pattern and encourage them to keep on |
| So, with that in mind, here are three things you can do | | | | spending until they reach a certain level after which |
| with your point-of-sale software to maximise your | | | | they will get access to discounts and special previews |
| customer loyalty, decrease your advertising costs and | | | | of new products that you know they will like. Belonging |
| make more money every month. | | | | to an exclusive club is an excellent way of generating |
| Spending Patterns. You can perform a really simple | | | | interest in your store whilst at the same time increasing |
| analysis on every customer you have on your | | | | customer loyalty. |
| database to discover the items that they are | | | | Let's face it; customers are used to being treated like |
| purchasing most often. Can you imagine how they will | | | | numbers by most retail outlets around town. |
| feel if you write them a personalised letter which | | | | But by using your POS software you have a |
| offers them a discount on a bulk purchase of their | | | | wonderful opportunity to take your customers to a |
| favourite item? It doesn't take much to create a | | | | new level of loyalty, meaning you can not only add to |
| heightened level of loyalty when a customer feels that | | | | your bottom line but give something back to your |
| the retailer has actually noticed something about them. | | | | customers who after all are the reason for being in |
| It adds a personalised element that many retailers | | | | business in the first place. |